Zara: It for Fast Fashion

Zara: IT for Fast Fashion Identification of issues: The contextual investigation, Zara: IT for Fast Fashion, centers around the retail mammoth, Inditex, and how its biggest retail chain, Zara, has been so fruitful with their plan of action of high style, item variety, ease, speed, and adaptability. A few issues are recognized for this situation study. One glaring issue that is evident identifies with the way that a drawn out Information Technology (IT) technique doesn't exist. There is no proper framework set up to arrangement and foresee for their future needs, including operational and capital expenses.Another issue comprises of the retailer not having a brought together conveyance framework set up, their stores don't share stock tallies, and the supervisors don't have a framework set up to look into their stock adjusts in their stores or different stores, (they achieve this by campaigning the stores). Another noteworthy current issue identifies with the way that their present IT f ramework is impractical, as the hardware is old and unsupported by Microsoft. Their IT framework isn't remote, their screens are little, they are utilizing pointers, which can be bulky, and more seasoned innovation, for example, floppy plates and modems.The last issue includes an absence of shared information on the ebb and flow framework set up; one individual is depended upon and depended for information on the frameworks usefulness. Being so dependant upon one individual places the entire framework in danger. Significance of the key issue: The key issue for this situation study includes whether Inditex should update the retailer’s data innovation framework and capacities or whether they should keep utilizing their present framework. The issue that Zara faces presently is that their present framework, P-O-S (Point of Sales terminals), runs on DOS, which Microsoft doesn't bolster any longer.Any equipment change in the POS terminal would not be perfect with their present POS programming. Without an overhaul, they chance that their present provider could no longer help them. Putting resources into IT framework is inescapable as Microsoft DOS is outdated innovation and there is no assurance that their POS merchant will keep providing a similar terminal without changes to their equipment. Individual Digital Assistants (PDA’s) are at present utilized in all Zara stores, POS terminals are not associated with Zara’s home office or with different stores. here is no framework set up to connect employees’ day by day deals, making representatives duplicate this data onto a floppy plate. Zara’s achievement and primary business procedure is needy upon their capacity to react rapidly to the requests of their clients. By redesigning their present framework, they could include usefulness and abilities that could resolve different issues they face, for example, sharing stock, and being capable at coordinating flexibly and request. They can e asily meet their strategic keeping current with fashion.Without the foundation to help it, it is difficult to achieve, as they would not have the security controls, and back up frameworks set up. This issue is a higher priority than some other issue to determine, as Zara’s mission, achievement and future relies upon innovation dependability and precision. In the event that this issue isn't settled, it is difficult to address the entirety of different issues recognized previously. Key Stakeholders: There are various partners who are influenced by the key issue of whether they should redesign their IT Zara’s clients framework need the most popular trends in stock, in their size and shading, in a timey fashion.By having an updated, productive IT framework, Zara’s clients could encounter better stock controls to address their issues. This thus creates client devotion which likens to a higher volume of deals. Another key partner is Zara’s workers. Workers need employer stability. An all around characterized, redesigned, productive IT framework can aid deals volume, which transforms into benefit for the organization. Representatives additionally need to diminish their outstanding task at hand and repetition. Their present framework doesn't exploit useful robotization and correspondence, which can build their work load.Another partner, Zara’s IT merchant, surely needs to keep up their business relationship with them, yet may think that its hard to keep directing business with an organization who uses such an out of date, unsupported, helpless framework. Zara’s chiefs are likewise significant partners in the choice to overhaul. Their administrators need the present POS framework to accomplish increasingly, for example, look into stock adjusts in stores. This fundamental usefulness is deficient. They need to be in a situation to arrange evaluating and stay aware of their competitors.Zara’s investors are keen on keeping u p the money related achievement that Zara has encountered. They need a framework set up to guarantee that their present design requests are met, that a framework is set up to represent and share stock. They need to have the option to contribute carefully and improve themselves to remain new in the attire business. Another partner, Zara’s providers needs a practical IT framework to give better lead time to requests and materials, and to have the option to convey in an opportune, consistent way. Reasons for the issue:There are numerous causes that add to the circumstance that Zara faces right now. Having a crucial vision without having a key intend to arrive is a contributing element. Having a decentralized dynamic framework set up can likewise be a main driver. Having hardware that is out of date quality is an aftereffect of the above variables. Not having staff and frameworks set up to viably get ready for the future, prompts obsolete gear and manual, unwieldy, wrong, forms. Different elements liable for the absence of key IT arranging at Zara incorporate their present plan of action and administration complacency.Alternative arrangements: There are three elective arrangements. The first is buy the present POS terminals from their merchants so they can bolster their requirements on the off chance that the seller changes their machine to new innovation, and keep working the manner in which they have been. The subsequent arrangement includes recruit a counseling firm to audit their circumstance and direct a key monetary examination of their alternatives. The third answer for the key issue recognized is to continue in updating their present IT framework and add practical abilities to address the issues of their organization.Recommendations: I suggest the third arrangement, that Zara buy and executing another POS organizing framework. This proposal would make a hearty framework that is progressively receptive to Inditex’s flexibly chain arrange. It l ikewise expels the danger of the framework getting outdated and non-good with the vendor’s machine overhaul. It diminishes their presentation for framework disappointments, assists with keeping up and improve effectiveness of decentralization since data stream can be improved between stores, dissemination chains and vendors.The most significant part of Zara’s way to deal with data innovation incorporates the capacity to address the issues of their clients, regardless of whether that includes exactness, practicality, advertising, request, or correspondence. Their unique plan of action included connecting request to assembling, and connecting assembling to circulation, this includes a dependable, perfect IT framework. Overhauling the POS applications to incorporate extra usefulness, for example, organizing capacity, and the capacity to impart stock to different stores, just makes their enterprise increasingly gainful and efficient.The utilization of bigger screens, and c onsoles, versus littler screens and pointers would likewise be gainful to the representatives and clients. There are anyway traps to this suggestion. Well beyond the conspicuous capital cost of the hardware and programming, executing the suggested arrangement in the present moment may require rebuilding the IT division to incorporate a Chief Information Officer (CIO). The CIO would likewise be mindful to direct a far reaching audit of current industry advances and figure out which IT abilities and functionalities will best help the company’s key mission.This individual would likewise be dependable to start a conventional IT planning process that is a piece of the more extensive capital spending plan, and make a proper procedure for choosing and organizing IT anticipates that incorporates both budgetary and non-money related measurements (Porter, M, 2001). In the medium term, Zara may consider an outside group to start this IT change. It is sketchy if Zara as of now has the op portunity and interior ability to impact the change. A re-appropriated proficient group may achieve this undertaking, while at the same time permitting faculty to concentrate on their everyday operations.Zara can broadly educate a couple of IT staff to work intimately with the usage group, to guarantee a consistent progress. A â€Å"train the trainer† might be helpful. This may imply that they may need to employ substitution staff on an impermanent premise. In the long haul Zara ought to build up a â€Å"long-term IT reestablishment plan† as suggested by Feld and Stoddard, 2004, to build up an arrangement to keep up and continue their new framework; this requires time, cash and ability. Joining the three standards in executing IT viably: A long termIT reestablishment plan connected to corporate technique, a streamlined binding together corporate innovation stage and a profoundly utilitarian, execution situated IT association would profit Zara (Feld and Stoddard, 2004). Staying aware of innovation permits Zara to concentrate on future design patterns, with powerful IT they will have the option to remain on the ball and keep their administration. They will continue their plan of action dependent on short cutoff times, decline amounts, and refreshed styles and fashion.If Zara foresees opening up new stores later on, they would need to redesign their framework in any case. On the off chance that t

Top 100 U.S. Business Schools Ranked by PoetsQuants

Harvard Business School has taken first place for the sixth time in seven years in the new PoetsQuants ranking of the best MBA programs in the U.S. Stanford is in second place, Chicago Booth is in third, and Northwestern Kellogg and UPenn’s Wharton School are tied for fourth. This is also the sixth out of seven years that Booth has ranked higher than Wharton since 2010. In addition, this year Booth beat Wharton in four of the five rankings that make up the PQ composite list: U.S. News and World Report, Bloomberg Businessweek, Forbes, and The Economist. Only The Financial Times ranked Wharton above Booth. PQ’s composite list combines the five most influential business school ranking in the world, and weights each to account for the view of each publication’s authority. Combining these rankings helps to diminish flaws in each ranking and show each program’s true position. Other highlights from this year’s ranking include: †¢ All top ten schools from last year remain in the top ten this year. †¢ With some slight changes, all of the top 20 schools from 2015 are in the 2016 top 20. †¢ Fordham University’s Gabelli School of Business had the largest jump this year, climbing 16 places to rank 83rd from 99th in 2015. Other winners include University of Connecticut, jumping 10 places to 63rd, and Brigham Young, Boston College, and Pepperdine University which each rose nine places this year. †¢ University of Kentucky’s Gatton College of Business and Economics plunged 25 places from 70th in 2015 to 95th this year. UC-San Diego’s Rady School of Management dropped 21 places to a rank of 82nd from 61st in 2015. University of South Carolina’s Darla Moore School of Business lost 12 places this year, dropping from 64th to 76th. †¢ Over seven years or rankings, Yale SOM has shown the biggest gains, climbing from 14th in 2010 to 10th this year. Kellogg has risen three places during the same time period, from seventh to fourth. Changes as the top of the rankings are especially important as significant gains or losses are difficult to maintain. 2016 Top 20 Programs: Keep in mind that although rankings get tons of publicity, you want to find the program with the best overall fit for YOU. That may not be the highest ranked program. Furthermore, it’s easy to say â€Å"I want to go to the top 5 or the top 10,† but you also have to qualify and show that you are not only competitive, but will be an asset to any program you apply to. MBA admissions is much more than the sum of test scores, GPAs, and acceptance rates, but those are useful numbers when you are assessing your competitiveness. Yes, you also need to be sure that your target programs will help you achieve your professional and educational goals and that you’re a â€Å"fit,† a more nebulous concept. However, to assess overall competitiveness, use   Accepted’s B-School Selectivity Index. ; Related Resources: †¢ Best MBA Programs: A Guide to Selecting the Right One †¢Ã‚  Business School Selectivity Index †¢Ã‚  Focus on Fit [Podcast Episode]

Man vs. Self Conflicts in The Lord of the Flies by...

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For instance, the diurnal (adding wood to fire) was a custom that would most likely have led to the boys being rescued had they not construed of the existence of a mythical â€Å"Beast† which never transpired in the physical realm. This conjured beast of superstitious properties precluded an early rescue when it was created without conferring with logic. This misconstrued perception heaped upon another was sufficient to effect the death of Simon’s very own life. As for Piggy’s death at Roger’s hands, it could be blamed by the diffident Roger’s innately sadistic behaviour that merely inured to a land thatShow MoreRelatedGood Versus Evil in Lord of the Flies by William Golding Essay1235 Words   |  5 PagesGood vs. Evil Many years ago, Charles Darwin introduced a theory that we humans are a species which evolved from animals that have inhabited the Earth for many years, and he believed that we were civilized, intelligent, and logical life forms for these very reasons. 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The Climate Change And Reduce The Greenhouse Gas Emission

Some scientists and engineers figure out that a better way to fight against the climate change and reduce the greenhouse gas emission is supporting â€Å"nuclear energy† (â€Å"Climate Change†). Nuclear generation is also one of the energy that is able to supply the world’s electricity. Additionally, the nuclear generation currently avoids the emission â€Å"over two billion tons of carbon dioxide each year† (â€Å"Climate Change†). It is an economic development and greenhouse gas emission reductions. Currently, many countries are planning to use nuclear generation because it is helpful to meet their emission reduction. Many researchers find that the best way to get energy for daily use is by converting the â€Å"coal into electricity† (Cohen and Winkler 1). There is a lot of energy that stored in the coal, so people are capable to get electricity from it. 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Large and Small Venture Financial Characteristics

Question: Discuss about the Large and Small Venture Financial Characteristics. Answer: Introdution: The field of accounting profession has been continuously expanding their path and a series of responsibilities are incorporated for keeping record valuables in the most systematic and quantitative manner. The context of choosing the accounting as the best root to be successful business career is because the profession of accounting has now become considered as the language and basic tool of business. However, the matter of success or failure in the judgment of accounting is indeed variable because accounting demands integrity, analytical capabilities and clear vision while recording financial information of business in the most perfect manner. In spite of facilitating the traditional accounting functions, such as cost accounting, payroll and general book-keeping, this profession demands analytical abilities such as cost benefit analysis. The accounting bodies and professionals are already aware about their financial responsibilities and this can be said positively that demand of acco unting professionals are evolving in the business field. Accountant has an important role in the evaluation of financial characteristics. Accountant can easily obtain the financial position of companies by analyzing the financial ratios (Brewer Genay, 2015). In other words, financial characteristics help professionals to observe the financial conditions of the business. This will help to take decision regarding capital gearing, assets acquisition, and operational expenses and so on. However, the success and failure of the business operation is completely depends on well established business structure and an effective and potential execution of the business operations. Furthermore, the ability of the accountant has been tested in everyday while taking decision of investment. A perfect debt and equity needs to be required for developing an effective operating structure of the business. This indicates that accountant is responsible for building capital structure which is all about how a business entity finances its considerable operations and growth by applying different sources of funds. The smooth business operation is completely depends on the adequate availability of funds which is the prime responsibility of an accountant. The financia l professionals like accountant often use debt equity ratio to analyze for providing insight into how risky a firm is. In this context, the accountant helps investors to give an idea about what kind of capital structure is required to be maintained for success or failure of the business. For instance, an aggressive capital structure indicates a greater risk to investors. However, it is the ability of the accountant to handle such risk with proper financial executions because it is the primary source of the firms growth The size of the business venture indicates several variables: the capital exposure in the market, number of employees in the organizations, operational abilities in terms of strength and opportunities, shareholders liability and so on. Interest in developing small and large ventures continues to be in the forefront of policy debates in the developing nations (Kiyotaki Moore, 2012). It is indeed a challenging part of the small venture to make thoughtful investment decisions in terms of choosing ideal financial options and many others. By treating investment as an ongoing strategy and consider several things like limiting current debts, creation of provisional fund or invest in labor to grow would some of the significant business consideration for the small businesses. On the other hand, sound capital investment decisions or engage in RD, innovation to make expanded operational and financial exposure are indeed necessary considerations for the success of the large ventures. Throughout this research work, the study will identify how financial characteristics of a company play an important role in the success or failure of a company. Here the decision making ability of accountant and investors will be evaluated which needs to be practiced for the creation of higher returns. Thus the purpose of this paper is to discuss the focus of previous literatures on the relation between finance and small large ventures development and to point out some of the remarkable financial contributions which certainly be different in case of diverse financial characteristics of ventures. Research aim and Objectives The aim of the research is to discuss the financial characteristics of small and large ventures and their implication in the business. To attain the aim of the research, the following objectives need to be followed: To discuss the relationship of financial characteristics of small and large ventures and its impacts in terms of growth or failure of the business To investigate how accountant and management took their decisions by evaluating the financial characteristics of a company To discuss the role of the financial characteristics of business and their contribution invest for creating higher returns on the basis of financial ratio analysis Research Question How does the financial characteristics of small and large ventures impact on the success or failure of a company? How do the financial characteristics of company helps to take sound investment decisions? What is the role of the financial characteristics of business in the creation of higher returns on the basis of financial ratio analysis? Problem Statement The financial constraints faced by the companies in their operations are considered to have a negative effect on their business growth (Claessens et al., 2012). This is deemed worrying for a developed organization that does not acquire any adequate technology and infrastructure for gaining attention of the big businesses or target consumers. In the recent era of globalization, strengthening the financial performance of the companies is deemed increasingly important. The companies are facing tough competition in maintaining their financial position and this creates lot of problem for the accounting professionals who are the responsible to keep records correctly. For this reason, the company needs to be competitive and considering the same, they require focusing on improving their financial performance (Claessens et al., 2012). The recent research will facilitate discussing the relationship of financial characteristics of small and large ventures and its impacts in terms of growth or f ailure of the business. Preliminary Critical Literature Review Choosing right kind of business entity is the challenging consideration for the business owner. However, the size of the ventures indicates several business aspects. Small ventures are partnerships, privately owned corporations, or sole proprietorships that certainly have a lesser employees or less revenue than a regular-size corporation or business. However, ventures shall be defined small in term of being able to apply for government supports or other preferential tax policies varies depending on the industry or country of operation (Claessens et al., 2012). On the contrary, the large business concerns are associated with different financial structure and more employee base to handle the operations effortlessly. On the statistical or quantitative perspectives, The Australian Bureau of Statistics (ABS) classified a small venture as a active trading business entity with 0-19 employees. Interestingly, the macro business organizations are small businesses with 0-4 staffs. Furthermore, businesses with 20-199 employees are considered as medium business who is contributing the active trading business. This indicates that they are successfully remitting in respect of the role of GST. Lastly, more than 200 employees associated with the company is the perfect example of the large business venture. Financial characteristics of small and large ventures: Small sized ventures are often come together for analytical purpose, although the industry in which the small business is in also likely to play a significant role for determination of the firms financial characteristics. Generally, the financial characteristics comprised with the several financial ideas like profitability, indebtedness and liquidity. On the economic perspectives, small ventures are less likely to borrow compare to larger ones. Benavides-Velasco et al., (2013) stated that large business tends to be made more leveraged compare to small ventures at the time of borrowings. Such fact indicates less exposure of handling debt or liabilities with the help of asset acquisitions in case of the small ventures. In other words, Vogel (2014) explains this fact as the reduced accessibility to finance for small ventures compare to the larger ones. It further reflects the more fluctuating revenue streams of companies which make the gearing ratio of companies more dispersed relative to medium or large business organizations (Graph 1). Industry is also considered to be a significant driver for the analysis of the financial characteristics for deriving the gearing for a business in a particular industry because size of ventures plays large role in this context. On the general perspectives, the small ventures indicate more profitability compare to medium and large companies (Cheng et al., 2014). However, the factor of profitability is indeed varies across industry. For instance, large construction companies tend to have higher return of assets relative to small companies. In most of the industries, however, the median ROA is higher for small business entities. This may indicate that small companies are more risky compare to large ventures with having a greater variation in returns. Lastly, liquidity is the entitys ability to pay its short-term obligations or debt. Here the small companies have fewer capabilities to handle the liquidity relative to large ones. Based on above discussion this can be said that financial characteristics of companies help to analyze financial position of companies on the perspective of industry (Van Der Wijst 2012). Research Process To accomplish the research on an organized manner, this paper will follow a research process. Initially, this paper explains the research topic and background of the different forms of ventures. In the second part, all the financial characteristics of small, medium, large scale ventures and its diverse implications will be discussed. This piece of critical literature review helps in understanding the role of the financial characteristics of companies in decision making and to generate higher returns. Throughout the research, the study will follow a methodical framework and conduct the research gathering sufficient data which needs to be analyzed for getting the expected research outcome. Research Methodology In the methodology section of the research, the study will explore theoretical framework. Here the secondary research will be conducted for gathering the points of financial characteristics of small and large enterprises. Generally, the decision making approach of different types of ventures are different. For this reason, an in depth discussion procedure will be conducted and the descriptive research design will be followed. According to Lambert Lambert (2012), the descriptive research is all about casting light on present issues or problems through the data collection process that enables to describe the financial characteristics more comprehensively which will help to identify its contribution in the financial decision making as well. The descriptive research design is also suitable for assessing characteristics or behaviors of sample population. On the other hand, the deductive research approach will be practiced to explain the means of research questions, which can be derived f rom the propositions of the theory. Here the common observation regarding the financial characteristics of different types of companies will be recorded and understands how an investor make decision by evaluating the financial characteristics on the basis of financial ratio analysis. Data Collection and Analysis Here the sufficient data will be gathered by exploring the secondary data collection method. To know the answers of the research questions, several case studies, journal articles, newspapers, will be collected to gather the necessary resources for conducting this research. Although the research methods are split widely into qualitative and quantitative methods, this study will follow the qualitative data analysis. Under this method, qualitative research does not involve numbers or numerical figures in the research; however this method would be preferable because qualitative analysis results in rich data that gives an in-depth picture and observations. It would be useful to explore how financial characteristics of ventures impacts on the accountants or investors decision making in the business. After conducting this research successfully, this study will clearly identify the relevant features or financial characteristics relevant to a particular size of the ventures. It is obvious that different types of ventures have different financial capabilities and exposures which indicate a specific purpose of investments within the target company. With this understanding, the study will identify the role the financial characteristics in the success or failure of the company. By investigating the positive financial aspects of the company, the accountant or shareholders of the company will get the perfect decision and ensure higher returns as well. Conclusion: Based on the above analysis it can be said that financial characteristics needs to be evaluated before initiating any business projects. It will help to structure business ideas effectively in terms of intending capabilities, size of businesses. However, the financial interpretations and decision making abilities are completely depends on the accountant of the company. Thus a right projections and understanding of financial characteristics help to create higher returns of the business. Here the limitation of the report is that the financial characteristics are identified only on the basis of financial ratios. Financial capabilities need to be analyzed by proper financial tools Financial capabilities of business needs to be monitored frequently Investment decisions of business needs to be taken on perspective of industry standard References: Benavides-Velasco, C. A., Quintana-Garca, C., Guzmn-Parra, V. F. (2013). Trends in family business research.Small Business Economics,40(1), 41-57. Brewer, I. Genay, H. (2015). Small Business Investment Companies: Financial Characteristics and Investments.Journal Of Small Business Management,33(3), 38. Retrieved from https://www.questia.com/library/journal/1G1-17438228/small-business-investment-companies-financial-characteristics Cheng, S., Hameed, A., Subrahmanyam, A., Titman, S. (2014). Short-term reversals and the efficiency of liquidity provision.Queens University Working Paper. Claessens, S., Kose, M. A., Terrones, M. E. (2012). How do business and financial cycles interact?.Journal of International economics,87(1), 178-190. Kiyotaki, N., Moore, J. (2012).Liquidity, business cycles, and monetary policy(No. w17934). National Bureau of Economic Research. Lambert, V. A., Lambert, C. E. (2012). Qualitative descriptive research: an acceptable design.Pacific Rim International Journal of Nursing Research,16(4), 255-256. Rba.gov.au. (2016). Retrieved 21 December 2016, from https://www.rba.gov.au/publications/workshops/other/small-bus-fin-roundtable-2012/pdf/03-fin-character-small-bus.pdf Van Der Wijst, D. (2012).Financial structure in small business: Theory, tests and applications(Vol. 320). Springer Science Business Media. Vogel, H. L. (2014).Entertainment industry economics: A guide for financial analysis. Cambridge University Press.

Macbeth By William Shakespeare Essays (437 words) -

Macbeth By William Shakespeare Come, you spirits; That tend on mortal thoughts, unsex me here In Macbeth, William Shakespeare writes this passage in order to tell us about the character of Lady Macbeth. Using only this line, we can almost determine Lady Macbeths personality and her motives. Up to the point where this quote leaves off, we have not heard much of Lady Macbeth. In the first line Lady Macbeth says, Come, you spirits. Already we have a dark image of her conjuring up evil spirits. She does not seem a bit intimidated by the spirits she is calling. Her tone of voice suggests she is almost commanding the spirits to help her carry out her plan. Shakespeare meant to put this phrase in the beginning of the sentence. So that the reader sees Lady Macbeth as more of an evil character, which in her own way conjures evil spirits. In the first part of the second line Lady Macbeth says, That tend on mortal thought. It means that she wants the evil spirits that wait on thoughts of murder or death to come to her. This phrase foreshadows the many deaths that happen by the end of the play. By now, we can see Lady Macbeths nature. Her thoughts are all dark images, and her mind is set on the murder of the King. Finally, in the most significant part of the sentence Lady Macbeth says, unsex me here. She wants the spirits to come and take away her soft, feminine characteristics. She feels that her husband is too nice to get the greatness he is promised, and the only way he can succeed is if she helps him. In the first half of the play, Lady Macbeth is the brain behind the operation. She not only provides the actual plan, but encourages her husband as well. During the period the play was written, women were considered to be submissive. However, in her case, she is so influential that Macbeth is persuaded by her. To help convince Macbeth not to call the murder off, Lady Macbeth questions his manhood. She says, When you durst do it, then you were a man; And to be more than what you were, you would ; Be so much more the man. Lady Macbeth knows the weak point of her husband, and plays with his mind to get what she wants. In conclusion, I think this was one of the most important soliloquies in the story because it gave us so much insight into Macbeth and Lady Macbeth. Shakespeare Essays

How to use subheads - Emphasis

How to use subheads How to use subheads Its not always true that your readers will want to read everything youve written particularly if its a 300-page document. Even if youve done all you can to break it up and make it as readable as possible, the demands of time we all face may mean they can only skim it. At the risk of stating the obvious, subheads can signal to your reader what linked paragraphs are about and help them to navigate through more easily to the most relevant parts. But they should say more than just Introduction or Part 1. Make them explicit instead. So 40 years in the business is better than Our experience. Combined, they should tell the story, working as an alternative summary. This means theyll also help you to check back over your own route: did you pick the best way? Transition words (so, however, on the other hand, nevertheless, moreover, furthermore etc.) also signpost meaning to your reader, helping them to understand your points and stay with you through your changes of direction as you motor towards your conclusion. Be careful though: endless moreovers and furthermores can be tedious and wont stitch a loose collection of random thoughts into a compelling argument, no matter how many you use. Far better to plan first and work out a logical structure even before you touch your keyboard. There are more writing tips like this in our 60-page style guide, The Write Stuff. To find out more, click here. Or to get a complimentary copy, simply use our contact form and select style guide from the drop-down menu.